20 years of asking differently. Now powered by AI.
questfox.ai brings serious research methods together with the joy of discovery.
Each module is a self-contained survey instrument. Mix and match them within a single study.
🟢 Live now
Present items as swipeable cards. Respondents swipe right (yes) or left (no). Ideal for preference screening, concept testing, and quick binary decisions.
Structured pairwise comparison for multi-criteria decisions. Respondents compare criteria in pairs on a 1–9 scale; the system calculates priority weights automatically.
Measure customer loyalty with the industry-standard NPS question. Respondents rate on a 0–10 scale, classified as Promoters, Passives, or Detractors.
Continuous 0–100 rating slider with configurable anchor labels. Captures nuanced intensity of opinions without forcing respondents into discrete categories.
Tournament-style pairwise ranking: respondents choose between two stimuli under time pressure. Measures preference strength and decision confidence via reaction times.
Classify product features into Must-be, Performance, Attractive, Indifferent, and Reverse categories using functional / dysfunctional question pairs.
Van Westendorp's PSM identifies the acceptable price range by asking four price-point questions. Reveals PMC, PME, IPP and OPP with interactive curve charts.
Respondents answer with a photo, video, or voice recording directly from their device. Perfect for packaging tests, usability studies, and rich qualitative feedback.
Structured audio interview: each item shows a question with optional stimulus (image/video), respondents record their answer. Automatic transcription, tag-cloud analysis, and paginated results.
Classic Likert-scale grid: respondents rate multiple items on a configurable scale. Touch-optimised cells with three visual states, optional scale-point images, and randomisation.
Classic 1–5 star rating with configurable labels and optional shapes (stars, hearts, thumbs). Familiar UX that maximises response rates, especially on mobile.
Single or multiple-choice question with configurable options, optional images, and randomisation. The workhorse of quantitative surveys.
Free numeric entry with configurable min/max validation. Captures quantities, percentages, prices, and other numerical values with optional unit display.
Free-text input with configurable character limits, word count display, and optional sentiment analysis. Captures verbatim responses for qualitative analysis.
Respondents rank items by dragging or using arrow buttons. Produces ordinal preference data with full rank order for all items.
Measure attitudes on bipolar adjective scales (e.g. Modern–Traditional, Simple–Complex). Produces rich brand perception and product image profiles.
Visual choice question where each option is represented by an image. Ideal for design testing, packaging research, and any scenario where visuals drive the decision.
Respondents distribute a fixed number of points (e.g. 100) across categories. Reveals relative importance and trade-off preferences with budget constraint.
Respondents sort cards (concepts, features, menu items) into categories. Reveals mental models and informs information architecture and navigation design.
Tilt-based continuous rating: respondents tilt their device (or drag) to position a handle on a bipolar scale. Captures nuanced attitudes with a playful, embodied interaction.
Binary extended choice: respondents select from a compact set of visually distinct options. Optimised for fast, decisive answers on mobile with minimal cognitive load.
Respondents click or tap on an image to indicate their focus area, preference zone, or reaction spot. Generates a heatmap overlay from aggregated click coordinates.
Silently collects device metadata: browser, OS, device category, IP (opt-in), GPS (opt-in) and a SHA-256 device fingerprint for duplicate detection.
Respondents view a stimulus while their facial expressions are analysed in real-time via webcam. MediaPipe FACS blendshapes (52 AU scores) and 7 Ekman emotions are sampled up to 10 Hz.
Maximum Difference Scaling: respondents choose the best and worst item from small sets. Produces interval-scaled preference scores.
🚧 Coming soon
Measure how respondents value different product attributes. Reveals trade-off preferences and optimal feature combinations.
Structured U&A study template covering awareness, trial, usage frequency, satisfaction, and brand perception in one integrated flow.
Assign respondents to socio-cultural milieus using validated lifestyle and values batteries. Enables deep psychographic segmentation.
Measure unconscious associations and attitudes through reaction-time-based tasks. Captures what respondents feel but cannot easily articulate.
questfox has been taking a different path for 20 years. With the support of Artificial Intelligence, a completely new version of questfox has emerged. We offer a different tool. Try to work differently with it too, and leave the conventions of established processes behind. Serious with methods, but with fun. Serious Fun.
Intuitive Serious Fun Research Designer. Create your quest with just a few clicks and combine different methodological elements. Everything in one tool. You can import your existing questionnaires or create new ones. Various AI tools help you along the way.
Response management under one roof. No matter which panel you want to work with, whether you want to create your own list or invite via social media — questfox.ai allows it all. Professional quota management with automatic panel control.
Living reports for every question. questfox.ai supports your analyses with many statistical metrics. Export to CSV, Excel, SPSS and JSON gives you full flexibility. Serious but fun.
Create your first question module in under two minutes. Even a gorilla could do it.