The Segmentation Milieu System classifies respondents into socio-cultural milieus based on their values, lifestyle, and social position. Compatible with established typology frameworks such as Sinus-Milieus®, it enables richer target group profiling than demographic segmentation alone.
Planned Features
Values and lifestyle battery (40–60 items)
Milieu classification algorithm (rule-based and ML-assisted)
Segment profile visualisation with radar charts
Cross-tabulation of milieu membership with survey responses
Compatibility layer for Sinus-Milieus® and similar frameworks