Coming Soon

Price Sensitivity Meter

Van Westendorp’s Price Sensitivity Meter identifies the acceptable price range for a product by asking four price-point questions. It reveals the range of acceptable prices, the optimal price point, and the point of marginal cheapness — essential for pricing research and product launch decisions.

Planned Features

4-question Van Westendorp method (too cheap, cheap, expensive, too expensive)

Acceptable price range chart with intersection points

Optimal price point (OPP) and indifference price point (IDP) calculation

Cumulative frequency curve visualisation

Segment-level price sensitivity comparison